Develop a connective nightlight that gives the user control that fits in a modern home.
To create a Bluetooth enabled LED nightlight, providing features that surpass ordinary nightlights.
1. Design Challenges
Ensure nightlight is easy to set up and accommodates a variety of decors in households
2. Competitive Advantage
User friendly design enabling instant connectivity with timers and motion detection
3. Electronic Integration
A creative blend of physical design, electronics and app software, was developed through extensive user testing
4. Production and Packaging Quality
A manufacturing process was setup and refined to perfect the final product assembly process during volume production
5. Crowdfunding Campaign
Proper organization and marketing lead to a promising Kickstarter campaign allowing Aumi to launch quickly and successfully.
6. E-Commerce and Fulfillment
Establish relationships with 3rd party retailers such as Wal-Mart, while creating a positive user experience through it’s own e-commerce website.